The figures give them more and more the reason, because each year the purchases through this channel increase. In 2016, according to the digital report this type of sales increased during Christmas by 13.07% to reach 3,660 million euros. And this year, according to the estimations of the Privalia’s site, the online comparisons will skyrocket this Christmas up to 15%.
In 2016, these dates and this type of trade accounted for 15.32% of the annual turnover. A period where most of online shops put all the meat in the basket making advertising campaigns, in 44% of cases.
Moreover, during this Christmas, the estimations of Privalia, show how in November and December the number of orders was increased by 24% and the number of unique on-line buyers by 17%. And one of the most outstanding figures is the result in men, 18%, five points above women.
But, what has e-commerce taught us, so far, that we can apply as an experience for this 2018?
The Smartphone is king
The consumer of online products, increasingly buy more from a single device. And that device is the mobile. No computer, no laptop, no tablet. The shopping experience is fast and where more time is spent on these tasks is the mobile. From the sofa, from the street or waiting for the subway. The smartphone is the king of shopping. Therefore, companies must work on the absolute optimization of their web pages or mobile online stores.
One of the sectors where online sales grow most is fashion. And that is because the customer acquires with it a shopping experience. Companies should offer this experience more and more in 2018 if they want to catch the customer.
The time is gold
Clients’ time is gold and security more. For this reason, pages and online stores are demanded where the payment is safe and above all fast. If we have a very accessible purchase but we do not achieve that the closing of the same one is translated in a fast payment, the client will leave the page at the worst moment.
A logistics just in time
The client wants a very fast and flexible delivery, if it can be in 24 hours better, or at the end of the day. And of course, deliveries and returns must have the same flexibility. Undoubtedly, 2018 will bring us closer to the tyranny of online consumers and their logistics.